Why Agentive Exists
If you've scaled a company past $5M, you've felt the moment when growth stops feeling exciting and starts feeling heavy. More customers should mean more profit — but instead it means more hires, more coordination, and more things breaking.
Steven Ellis has been inside that problem for over a decade. As an eCommerce operator, he founded and scaled multiple DTC brands across supplements, lifestyle goods, and consumer products. As a growth strategist, he managed and influenced over $100M in Meta advertising spend — building creative testing flywheels, scaling paid acquisition, and optimizing funnels across dozens of brands.
Through Scale With Steven, he coached hundreds of eCommerce founders on product-market fit, offer design, and sustainable growth systems. As an embedded strategic partner, he's worked inside businesses on everything from offer architecture to backend scaling strategy.
Across every brand and business, he kept seeing the same pattern: the companies that scaled cleanly weren't working harder. They were installing better infrastructure.
That realization led to Agentive. Today, Steven applies the same operational intensity — the same "inside the business" approach — to installing AI as infrastructure. Not as experiments. Not as tools. As the systems layer that lets growth-stage businesses compound without collapsing.
Steven's background in creative storytelling (including Hollywood development) means Agentive builds systems that are human-centered, narrative-driven, and designed for real adoption — not just technical correctness.
